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Amazon is known for experimenting with big ideas, even if they don't end up becoming massive hits.
But even for a company known for taking bold bets, these 13 moves stand out.
While some of them are still ongoing experiments, some have evolved into multi-billion dollar businesses.
Check out the 13 times Amazon shocked the world by doing something completely unexpected.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
