影響力是關(guān)于領(lǐng)導(dǎo)力的，領(lǐng)導(dǎo)力是關(guān)于為自己做你想和別人一起做的事情。
我?guī)椭藗兘⑺麄兊膫€人品牌，這意味著這些人想，以某種方式，是有影響力的。
問題是，很多人希望被“視為”有影響力，而不是他們實際上想影響一個利基，一個流派，或一個行業(yè)。原因是：有影響力的人傾向于在某種程度上違背常理，違背常理通常意味著脆弱，很多人不想變得脆弱。
他們希望有影響力，但不與眾不同。
他們想和其他人一樣，但同時脫穎而出。
而真正的影響力不是這樣建立起來的。
如果你真的想有影響力，以下是你需要關(guān)注的3個核心原則：
1. 你在提供什么價值？
值的問題。
值的問題。值的問題。值的問題。
跟我一起說。
（有點像哈利路亞寫的那樣）。
影響力就是你能給別人帶來多少價值。
很多人誤解了這個詞有形的意思，我來解釋一下。
這里有一個完美的例子：假設(shè)你想成為一個社交媒體營銷大師。有很多。他們中的很多人發(fā)布了大量的內(nèi)容。噸。像博客“5種方式，社交媒體可以幫助建立您的業(yè)務(wù)。”好吧，可能有一些價值...
然后在這個博客里，他們寫了5個最一般的，過度討論的，“沒有狗屎”的段落。一個簡單的谷歌搜索會給你帶來100+文章的完全相同的內(nèi)容。
那個“社會化媒體營銷大師”坐在那里，每天都在炮制這樣的博客，非常努力地工作，對自己說：“我在提供價值！為什么沒人聽我說話！“
因為事實是，你提供的價值非常小。是硬幣。你正在抽出價值的最低公分母。
值與“工作”或“努力”的多少關(guān)系不大你投入了多少，而在于你所做的有多少是現(xiàn)成的，以及你的觀眾或市場有多少想了解你所分享的東西。
2. 第一為自己做，第二為別人做
有多少人靠教別人做事為生，這讓我很生氣他們自己都做不到，更不用說曾經(jīng)甚至嘗試去做了。
使用上面的例子，你知道有多少人稱自己為“社交媒體專家”，卻無法建立自己的受眾群嗎？你知道有多少人稱自己為“營銷思想領(lǐng)袖”，但卻從未真正建立起有價值的東西嗎？
再進一步怎么樣...
你知道有多少私人教練從來沒有忍受過一周7天舉重，一天吃6餐以上的感覺嗎？
你知道有多少“作家”，誰認為他們一個月一次的博客資格作為一個“作家的”？
你知道有多少靈性的“教練”，他們宣揚合一和腳踏實地的重要性，但只知道這是因為他們讀了一堆自助書籍，而不是實際上自己做內(nèi)心的工作？
很多。
很多很多很多。
我知道有一種說法是可以去學(xué)校學(xué)習(xí)你不需要親身體驗來教授它。我認為這種情況少之又少。我非常相信生活經(jīng)驗。如果我們談?wù)摰氖菫樽约簞?chuàng)造一份事業(yè)，當(dāng)然。你可以教別人怎么做事賺錢你自己做不到。
但如果你想成為一個思想領(lǐng)袖，并影響人們，那么祝你好運。
你必須經(jīng)歷戰(zhàn)壕才能做到這一點。
3. 走自己的路
你知道莫扎特為什么那么有影響力嗎？因為他走了自己的路。
你知道畢加索為什么那么有影響力嗎？因為他走了自己的路。
你知道邁克爾·喬丹為什么那么有影響力嗎？因為他走了自己的路。
你知道為什么喬治·盧卡斯如此有影響力嗎？因為他走了自己的路。
每一個偉大的領(lǐng)導(dǎo)者，在任何行業(yè)，利基，流派等，已經(jīng)走了，并將永遠走，他們自己的路。
如果你繼續(xù)努力像其他人一樣，你會達到某種程度的成功。畢竟，這就是為什么A+領(lǐng)導(dǎo)者如此之少的原因。很多人都可以成為B級領(lǐng)導(dǎo)。甚至是A級領(lǐng)導(dǎo)人。但世界上的達芬奇，A+級的球員，少之又少。
原因是因為學(xué)習(xí)如何在某件事上做得非常非常好，這只是一個紀律、練習(xí)和投入時間的問題。
但是，學(xué)習(xí)如何成為有影響力的人，發(fā)現(xiàn)自己獨特的風(fēng)格，意味著已經(jīng)做了所有的練習(xí)，然后在某個時候忘記規(guī)則，走自己的路。
很少有人愿意這么做。
為什么呢？
因為很恐怖。你將為此受到審判。人們不會喜歡的。人們會質(zhì)疑它。人們會懷疑你——你甚至懷疑自己。
但這是有影響力的代價。
你一定，一定，走自己的路。
Influence is about leadership, and leadership is about doing for yourself what you would like to do with and for others.
I help people build their Personal Brand, which means those individuals want to, in some way, be influential.
The problem is that a lot of people want to be “seen” as influential, more than they actually want to influence a niche, a genre, or an industry. Reason being: Influential people tend to go against the grain, in some way, shape, or form, and to go against the grain usually means being vulnerable, and a lot of people don’t want to be vulnerable.
They want to be influential, without being different.
They want to be like everyone else, but stand out at the same time.
And true influence doesn’t get built that way.
If you truly want to be influential, here are the 3 core principles you need to focus on:
Value.
Value. Value. Value.
Say it with me.
VALUEVALUEVALUEVALUEVALUEVALUEVALUE (sort of looks like hallelujah written like that).
Influence is all about how much VALUE you can provide someone.
Here’s a perfect example: Let’s say you want to be a social media marketing guru. There’s lots of those. And a lot of them post tons of content. TONS. Blogs like “5 Ways Social Media Can Help Build Your Business.” Ok, could be some value there…
And then inside that blog, they write the 5 most general, over-discussed, “no shit” paragraphs. A simple google search would bring you to 100+ articles with the exact same content.
That “social media marketing guru” is sitting there, churning out blogs like this every day, working really hard, saying to themselves, “I am providing value! Why is nobody listening to me!”
Because the truth is, the value you are providing is very small. It’s pennies. You are pumping out the lowest common denominator of value.
Value has very little to do with how much “work” or “effort” YOU put in, but rather how much of what you are doing is already out there and readily available, and how much your audience or market wants to learn about what it is you’re sharing.
It infuriates me how many people make livings off teaching other people how to do stuff they themselves can’t do, let alone have even tried to do.
Using the above example, do you know how many people call themselves “social media experts” and yet can’t build an audience of their own? Do you know how many people call themselves “marketing thought leaders” but have never actually built something of value?
How about a step further…
Do you know how many personal trainers there are that have never endured the feeling of lifting 7 days a week, eating 6+ meals a day?
Do you know how many “writers” there are, who think their once a month blog qualifies them as being a “writer”?
Do you know how many spirituality “coaches” there are, who preach oneness and the importance of being grounded, but only know that because they’ve read a bunch of self-help books, instead of actually doing the inner work themselves?
A lot.
A lot, a lot, a lot.
I know there is the argument that you can go to school to learn and you don’t have to actually live it to teach it. I think those circumstances are few and far between. I am so much a believer in lived experience. If we’re talking about creating a career for yourself, sure. You can make some money teaching people how to do stuff you yourself cannot do.
But if you want to be a thought leader, and influence people, then good luck.
You have to live through the trenches to do that.
Do you know why Mozart was so influential?
Because he went his own way.
Do you know why Picasso was so influential?
Because he went his own way.
Do you know why Michael Jordan was so influential?
Because he went his own way.
Do you know why George Lucas was so influential?
Because he went his own way.
Every great leader, in any industry, niche, genre, etc., has gone, and will always go, their own way.
If you continue trying to be like everyone else, you will reach some level of success. That is, after all, why there are so few A+ leaders. A lot of people can become B leaders. And even A leaders. But the Leonardo DaVinci’s of the world, the A+ players, are few and far between.
The reason is because learning how to be really really good at something is just a matter of discipline, practice, and time invested.
But learning how to be influential, and discover your own unique style, means having done all of that practice, and then at some point forgetting the rules and going your own way.
Very few people are willing to do that.
Why?
Because it’s scary. And you will be judged for it. And people won’t like it. And people will question it. And people will doubt you — and you may even doubt yourself.
But that is the price of being influential.
You must, you must, go your own way.
This article first appeared on Medium.
