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譯者：Emily 校對：Breeze, Kiki
How does one know if one is making excuses or having valid reasons not to begin one’s entrepreneurial journey?
怎么意識到自己不去創(chuàng)業(yè)是在找借口？
以下是我在別的論壇上看到的：
10個會阻礙你成功的借口：
1.這好難。
2.我太年輕了/我太老了
3.沒人有重視過我/我被拒絕過了
4.我學歷不夠高
5.我不知道怎么做
6.我沒時間
7.他/她要對我的失敗負責
8.風險太大了
9.如果/要能/要是……
10.這個想法不夠完美/不太實際
對我來說，以上其中一部分正是我今天未能成為一名企業(yè)家的原因。我還是個在校生，我有一堆理由來證明為什么我不能去創(chuàng)業(yè)。最大的理由就是：在我成為一名企業(yè)家之前，我需要有更多的經(jīng)驗。
所以畢業(yè)后，我會找份工作，在這之后我才會去創(chuàng)業(yè)然后成為一名企業(yè)家。
我這樣想是在為自己找借口嗎？如果是，我該怎么掙脫思維的束縛？
你有點低估你內(nèi)心陰暗面的力量了。
與普遍的認知相反，其實你的大腦并不總會聽從你的指揮。在你的腦子里面不可能只有單單一種純粹的思想。事實上，你的大腦里面容納了成千上萬會相互矛盾的沖動神經(jīng)，而其中最響亮的神經(jīng)，就是恐懼。
所有關(guān)于大腦的調(diào)查都表明，人們更趨于情緒化地決定要做什么事，過后才會理性化地去思考為什么要做。如果你對某個東西/某件事感到恐懼，你潛意識里就會激發(fā)出一些貌似很合理的理由：這個太難了；你沒有經(jīng)驗；今晚有《老大哥》真人秀的重播。
你有試過跟一些就算所有事實都與他們想法相左也不愿意改變自己想法的頑固分子爭吵過嗎？這種人不會用邏輯去尋找答案，只會運用邏輯為他們內(nèi)心認定的答案做辯護。而我們的大腦幾乎每天都有上百次會像頑固分子那樣為自己的答案做辯護。
要明白一個事實：借口的存在只是讓你更好受些罷了。它們可以愚弄別人，可以幫你躲過責難，甚至可以為你博得各種榮譽和稱贊（很多人都很愛說“要是我的過去/妻子/嗜好沒有怎樣怎樣該多好”）。但是借口的存在只是讓你對自己的痛苦感到麻木而已，在幫你實現(xiàn)目標上一點用都沒有。
你問的是如何得知你自己是在找理由不想創(chuàng)業(yè)還是真的有正當理由，這里有一條方便的法則可以借鑒：
先捫心自問-你真的想要這樣嗎？我的意思是說，我“想要”擁有一個完美的身形，但是我不愿意為此在明年開始每天都投入六小時的運動訓練。如果你不愿意為某事/物做出一些適當?shù)臓奚蔷鸵馕吨闫鋵崒λ挠€不夠強烈。這也沒關(guān)系，面對事實，然后另尋新歡唄。
如果你真的對某事/物有強烈的欲望，你的任務(wù)就是要克服所有的借口。它們對你的阻力就應(yīng)該像一片脆弱的樹葉，躺在列車軌道上也絲毫不影響疾馳的火車呼嘯而過。
給你傳授一個技巧—每當你聽到有人在找借口時，你可以這么回應(yīng)：“嗯。然后呢？”
“這好難?！编?，然后呢？
“我資歷尚淺/我年紀太大了。”嗯，然后呢？
“我不知道怎么辦?！编?，然后呢？
意思就是：一個借口不足以成為阻礙你的理由。
隨便一個傻子都能對隨便一件事想出一千個借口。
現(xiàn)在讓我們來一一掃除你那些借口
1.這好難
任何事情都有值得去做的理由。而懶人是永遠也辦不好事情的。
2.我資歷尚淺/我年紀太大了
艾利克斯圖在他21歲的時候就賺到了人生第一筆百萬美元；桑德斯上校65歲才開辦肯德基。請告訴我，這個社會究竟什么時候才會認同你去成為一個企業(yè)家？其實你根本就沒必要非得等到社會的認可。
3.沒人會重視我/我已經(jīng)被拒絕過了
披頭士也曾因為“吉他樂隊快要過時了”而屢屢遭拒。邁克爾喬丹高中時連?；@球隊都進不了?！豆ㄌ亍吩诔霭媲耙呀?jīng)被12家出版社拒絕過。每個人在成功的道路上都總會遇受荊棘和挫折。
4.我沒有很高的學歷
理查德·布蘭森（譯者注：英國維珍集團董事）曾經(jīng)是個誦讀困難的差等生。史蒂夫·喬布斯大學沒讀完就輟學了。很多博士生不也沒做企業(yè)家嗎。
5.我不知道怎么辦
世界上沒有一出生就無所不知的天才。當你在走路、說話、寫作或者打字的過程中都會遇到一時不知道怎么解決的問題。然而，網(wǎng)上有一大堆人類智慧的結(jié)晶等著你去搜索，干嘛不用它？
6.我沒時間
每個人每天都只有24小時。你可以放棄一些事情，更合理的安排你的時間，犧牲一點睡眠時間，或者找一個更省時的方法來解決你時間不足的問題。
7.他/她要對我的失敗負責
你沒理由去怪罪別人。一旦你將責任全都推到別人身上，你就不會再為這件事負責，盡力彌補。建議你試著從培養(yǎng)一個很小的習慣開始，借此來改變自己。
8.這個風險太大了
駕駛就是你坐在一個金屬架子中，由爆炸性的石化產(chǎn)品連續(xù)點火推動，以危及生命的速度行駛在路上，成千上萬的人都在這么干——包括喝醉酒的人。汽車會出車禍。做生意會遭遇失敗。所以你應(yīng)該采取一些機智的預防措施——好比開車時系上安全帶、閱讀一些關(guān)于商業(yè)的書籍——然后你的生活仍將繼續(xù)。
9.如果/要能/要是……
說實話我不知道這是什么意思。
10.這個想法還不夠完美/不太實際
大多數(shù)的創(chuàng)業(yè)想法起初聽起來都像是在說廢話。成功人士總會做出一些糟糕的決定。這其實沒什么所謂，因為他們通常都有備用計劃，可以重新尋找別的出路。第一次玩雙骰你不用非得要搖出兩個六——享受游戲過程就好了。
剛冒出創(chuàng)業(yè)的想法時會讓你多少有點心驚膽戰(zhàn)。但是我向你保證，如果你愿意深入了解它，你會找到比過去更多相關(guān)的書籍、觀點，以及那些會在你人生道路上伸出援手的伙伴。
我將以喬布斯曾經(jīng)給他員工講過的一個小故事作結(jié)。
有一天，喬布斯辦公室里面的箱子沒有被清理掉，于是喬布斯問他的門衛(wèi)是什么原因。門衛(wèi)解釋說，門上的鎖換了，可是他沒有鑰匙。這對門衛(wèi)來說是件麻煩事，可是最后他卻有一個很有說服力的理由。
喬布斯對他的員工說：“當你們作為一個門衛(wèi)時，理由確實是有用的。但是當你們處在介于門衛(wèi)跟CEO之間的地位時，理由就已經(jīng)不再起作用了?！?br>在某種程度上，理由跟借口之間是沒什么區(qū)別的。
覺得我的回答有用嗎？你們可以在oliveremberton.com這個每周更新三次的網(wǎng)站上讀到更多我的作品。
Oliver Emberton
Contrary to popular belief, your brain is not always working for you. You are not one, pure mind. You are a hive of conflicted impulses, and one of the loudest is called fear.
All our research into brains has shown us that people tend to decide what to do with their emotions first and make up the reasons why afterwards. If you're afraid of something, your subconscious can always whip up a plausible excuse: it's too hard; you don't have the experience; there's a re-run of Celebrity Big Brother on tonight.
Have you ever argued with someone who would never change their mind, even when all facts were against them? They're not using logic to find answers, they're using logic to justify the answer they already have. Our brains do that hundreds of times a day.
Understand this: excuses exist to make you feel better. They can fool others. They can dodge blame. They can even become a badge of honour ('if only it wasn't for my back / wife / addiction to Jerry Springer'). But excuses exist only to numb your pain. They never help you get shit done.
You ask how to know if you're making excuses or have a real reason not to try being an entrepreneur. Here's a handy rule of thumb:
So firstly ask yourself - do you really want this? I mean, I 'want' a perfect body, but I'm not willing to put in 6 hours a day for the next year to get there. If you're not willing to make appropriate sacrifices for something, you don't want it badly enough. That's ok. Accept it and find another calling.
If you do want something, your mission is to plough through any excuses. They should be but a frail leaf in the path of a barrelling freight train.
Here's one trick - everytime you hear an excuse, reply to it with 'yes - and?':
'It is very difficult.' Yes, and?
'I am too young or too old to go for it.' Yes, and?
'I don’t know how.' Yes, and?
The point is: an excuse is not enough. Any fool can invent a thousand excuses for anything. Many do.
NOW LET'S BULLDOZE YOUR EXCUSES
1. It is very difficult
So is anything worthwhile. They don't make statues for the lazy.
2. I am too young or too old to go for it
Alex Tew made a million dollars when he was 21 and a student. Colonel Sanders started KFC aged 65. Tell me, when does the world allow you to become an entrepreneur, exactly? You don't need permission.
3. Nobody takes me seriously or I have been rejected
The Beatles were rejected because 'guitar groups are on the way out'. Michael Jordan didn't make his high school basketball team. 12 different publishers turned down Harry Potter. Everyone meets rejection on the road to success.
4. I am not that much educated
Richard Branson is dyslexic and had poor grades. Steve Jobs dropped out of college. Most PhD's aren't entrepreneurs.
5. I don’t know how
No-one is born with knowledge of how to do anything. You faced the same problem with walking, talking, writing and typing. Yet here you are, connected to the sum of all human knowledge, online, for free. Use it.
6. I don’t have time
We all have the same 24 hours in the day. Give something else up, get smarter with your time, sleep less or find a way to need less time to start.
7. He/she is responsible for my failure
No they're not. As long as you assign blame to someone else you're refusing to take responsibility for what you can do about it. Try taking one small habit to change your life.
8. It is very risky
Driving requires you move at life-threatening speed inside a metal container propelled by the continuous ignition of an explosive petrochemical, surrounded by thousands of others - some of whom are drunk - doing the same. Cars can crash. Businesses can fail. You take sensible precautions - like wearing seatbelts and reading business books - and then you get on with your life.
9. What if/could/would
I don't know what this means.
10. The idea is not perfect or might not work
Most business ideas are crap. Successful people make terrible decisions all the time. It doesn't matter because they get back up and try something else. You don't need to roll a double six first time - just keep playing the game.
This stuff can look scary from the outset. But I promise you, if you're willing to look into it, you'll find more books, options and people willing to help you on your journey than at any point in history. You're immeasurably blessed already.
I'll end with a story that Steve Jobs used to tell his staff.
The bins in his office weren't being emptied, and Jobs asked his janitor what the problem was. The janitor explained that the lock on the door had been changed, and he couldn't get a key.
It was an annoyance, but at least the janitor had a good reason.
Jobs explained this to his staff: 'When you're the janitor, reasons matter. Somewhere between the janitor and the CEO, reasons stop mattering'.
At a certain level, there's no difference between a reason and an excuse.
Enjoyed this? Read more of me three times a week at oliveremberton.com
