美國UT-Austin大學(xué)的心理學(xué)教授Sam Gosling研究發(fā)現(xiàn)，在Facebook這樣的社交網(wǎng)上，人們的個人形象接近真實(shí)，并沒有大家所預(yù)想的那樣，。
被試：
Facebook和德國StudiVZ、SchuelerVZ三個社交網(wǎng)上，236位與大學(xué)生年齡相仿的被試
實(shí)驗程序：
讓他們完成大五人格測試，并讓他們描述他們理想中的自我。然后讓他們?yōu)g覽Facebook上，其他人（陌生人）的個人主頁，并讓他們評價這些人的性格。
結(jié)果：
盡管被試們所描述的理想中的性格，與真實(shí)性格可能會有所出入。但他們在Facebook上提供的信息，給其他人留下的印象卻接近于他們真實(shí)的形象。而且，在大五人格的內(nèi)向----外向維度上，他們給其他人所留下的印象與他們真實(shí)的性格十分靠近，而在神經(jīng)質(zhì)（neuroticism）維度上，最不準(zhǔn)確。
解釋：
通過這些社交網(wǎng)，人們想被其他人了解的欲望得到滿足，而且人們也并沒有夸大自己。這也許是這類網(wǎng)站興旺的原因。
原文Facebook Profiles Capture True Personalityhttp://www.utexas.edu/news/2009/12/01/facebook_psychology/
Online social networks such as Facebook are being used to express and communicate real personality, instead of an idealized virtual identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin.
"I was surprised by the findings because the widely held assumption is that people are using their profiles to promote an enhanced impression of themselves," says Gosling of the more than 700 million people worldwide who have online profiles. "In fact, our findings suggest that online social networking profiles convey rather accurate images of the profile owners, either because people aren't trying to look good or because they are trying and failing to pull it off.
"These findings suggest that online social networks are not so much about providing positive spin for the profile owners, but are instead just another medium for engaging in genuine social interactions, much like the telephone."
Participant
236 profiles of college-aged people from the United States (Facebook) and Germany (StudiVZ, SchuelerVZ).
Procedure
The researchers used questionnaires to assess the profile owners' actual personality characteristics as well as their ideal-personality traits (how they wished to be). The personality traits included: extraversion, agreeableness, conscientiousness, neuroticism and openness.(Big Five)
In the study, observers rated the profiles of other people they did not know. These ratings were then compared to the profile owners' actual personality and their ideal-personality.
Results
Personality impressions based on online social network profiles were accurate and were not affected by profile owners' self-idealization.
Accuracy was strongest for extraversion—paralleling results of face-to-face encounters—and lowest for neuroticism. Those findings were consistent with previous research showing that neuroticism is difficult to detect without being in person.
"I think that being able to express personality accurately contributes to the popularity of online social networks in two ways," says Gosling. "First, it allows profile owners to let others know who they are and, in doing so, satisfies a basic need to be known by others. Second, it means that profile viewers feel they can trust the information they glean from online social network profiles, building their confidence in the system as a whole."
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